Welcome to The Value Project – exploring how Aotearoa New Zealand food companies can generate greater returns from sustainable production.
Watch: The nine attributes of value chains
Research by the AERU has revealed that successful exporters have developed high-functioning value chains. Watch as the team explains the nine attributes of these successful companies and their value-chain partners.
About 'The Value Project'
New Zealand is great at producing food. And we’re getting better at doing it sustainably. So how can we capture that value and be rewarded for even more sustainable practices?
The Value Project expands on research by the Agribusiness & Economics Research Unit. Explore the site to access the research insights and examples showing how you can create greater value for your sustainably sourced primary products.
Resources – dig deeper
The Value Project draws on a depth of research by the AERU and others. Here’s a selection of resources worth exploring.
Related Articles
Winning the Green Premium for the Horticulture and Arable Sectors
Consumers are demanding ever-greater sustainability in their food choices. That comes with a financial cost. How can producers earn more to cover…
Winning the Green Premium for the Red Meat Sector
Red meat consumers are demanding ever-greater sustainability in their food choices. That comes with a financial cost. How can producers earn more…
Taking taramea to the world: the story of Ngāi Tahu’s Mea fragrance
How do you tap into the desire for traditional taonga products in overseas markets while respecting the culture and protecting the environment?…
Winning the Green Premium for Beverages
Beverage consumers are demanding ever-greater sustainability in their drinks. That comes with a financial cost. How can producers earn more to cover…
A nod to the past, an eye on the future – the Reefton Distilling Co. story
When Patsy Bass left high school, she had planned to go to university and become a kindergarten teacher. Her father talked her…
Rhetoric vs Reality: the gap between sustainable talk and walk
After years spent studying shifts in consumer preferences, Associate Professor Peter Tait is worried that New Zealand is in danger of missing…
The key to value is relevance: Andy Mitchell, advisor to the brands
Andy Mitchell is a man obsessed with the creation of value. “It goes well beyond just sticking the silver fern on it…
For the love of farming: Let’s get more for what we do well
Researcher profile: Tiffany McIntyre Tiffany McIntyre loves farming. She grew up on a farm. Her grandfather and father were dairy farmers. And…
Setting the compass to value: The Value Project at E Tipu Agri Summit
More than 150 people packed into the Limes Room at the Christchurch Town Hall to hear about The Value Project at the…
Discover More
Get more information from The Value Project by joining our mailing list
Discover the 9 Attributes of Successful Value Chains. Subscribe to download now.
Discover the 9 Attributes of Successful Value Chains. Download now.
Subscribe to Download
An instruction is not a plan: how to create value in the primary sector
Bill Kaye-Blake, principal economist with NZIER, reflects on 20 years of research into creating greater value in New Zealand's primary sector. I’ve…