The Matrix of Drivers

How can the research be used? Ka pēhea e whai take ai te rangahau?

• The Matrix of Drivers provides market intelligence and foresight into consumer trends and international agreements.
• Industry bodies and agribusinesses can use this research to assess the magnitude of drivers affecting their sector (such as climate change or the trend towards plant-based proteins), anticipate change, and assist producers to adapt.
• Primary sector producers and entrepreneurs can use The Matrix of Drivers to meet market demands or seek out new high-value, low-environmental-footprint opportunities, and avoid lurching from one consumer trend to the next.
• The open access evidence base is a useful reference tool for business, media and students. It neatly organises (by issue) links to 1,500 international and domestic primary sources of information, vetted for relevance and credibility. It includes key strategic and regulatory documents from New Zealand’s government and regional agencies, and information from primary sector groups and farmer associations.
• Each of the 35 trends and challenges has been summarised into up-to-date fact sheets in PDF form for easy reference  (accessible from this Google Drive folder.)
• The Matrix of Drivers has informed science investment for the Our Land and Water National Science Challenge, ensuring investment was targeted into the areas of highest potential impact, related to the hierarchy of national and international issues.
• Ultimately, this knowledge will impact on the primary sector’s social licence to operate by allowing Our Land and Water National Science Challenge to answer some of the biggest questions around sector growth and maintenance of environmental quality.