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November 02, 2023
Winning the Green Premium
Webinar series
February to April 2023
Consumers are demanding ever-greater sustainability. That comes with a financial cost. How can producers earn more to cover these new costs?
In this webinar series, we explored how Kiwi brands are winning the ‘green premium’ by working with suppliers, communities, retailers and consumers to find greater value – and then re-invest that premium in sustainable production.
Plain speaking and practical, this series is for entrepreneurs, owners and executives of businesses specialising in sustainable production of food and fibre products. Each episode includes representatives from large and SME businesses plus an expert in the field.
Webinars
Winning the Green Premium for Beverages
Can an artisanal origin story co-exist with production at scale? Are people more likely to buy drinks with ethical credentials when they're in public? This webinar connected leaders of diverse Kiwi beverage brands for some frank conversation about winning the ‘green premium’.
In this webinar, hear from the founders of a range of Kiwi beverage brands that are successfully winning the ‘green premium’, and re-investing that premium in sustainable production.
This webinar was held on 17 February 2023, featuring Patsy Bass (Reefton Distilling Co), Florence van Dyke (Chia Sisters / NZTE), Simon Coley (Karma Drinks / All Good Organics), Prof Paul Dalziel (Agribusiness & Economic Research Unit)
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Winning the Green Premium for the Red Meat Sector
A localised, consumer-focused approach is the secret sauce for increasing the value of our delicious red meat exports, say beef, lamb and venison experts in this conversation about winning the ‘green premium’.
This webinar explored how the New Zealand red meat sector is winning the ‘green premium’ by working with suppliers, communities, retailers and consumers to find greater value – and then re-investing that premium in sustainable production. Leaders in the red meat sector shared their insights, such as the need to stay connected to consumers at a very local scale.
This webinar was held on 21 March 2023, featuring Michael Wan (Beef + Lamb NZ), Mandy Bell (Criffell Station and DINZ), Prof Paul Dalziel (Agribusiness & Economic Research Unit).
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Winning the Green Premium for the Horticulture and Arable Sectors
How is a kiwifruit like a lipstick? Why is the perfect supply chain partner someone as crazy as you are? Join our experts for an insightful conversation about winning the ‘green premium’ for plant products.
This webinar explored how the New Zealand horticulture and arable sectors are winning the ‘green premium’, with insights from leaders in the horticulture and arable sectors, highlighting the importance of building partnerships with people with similar values, and being consistently grounded by consumer needs.
This webinar was held on 18 April 2023, featuring Morgan Maw (Boring Oat), Carol Ward (Zespri), Dr John Reid (Ngai Tahu Research Centre), Prof Caroline Saunders, (Agribusiness & Economic Research Unit).
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