November 02, 2023
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December 2019
The purpose of this research was to identify and test indicators of the level of consumer interest in specific market drivers. The drivers were previously identified in research by the Matrix of Drivers project. This analysis compares the importance of 7 market access drivers across 5 countries. The results suggest there is little consistency across markets: different drivers are important in different places. Climate change and carbon prices are relatively important, although not in all markets.
Report for Our Land and Water