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November 02, 2023
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You are here: Home Resource Finder Technical Report Consumer Insights and Willingness to Pay for Attributes: NZ Wine in California, USA
Consumer Insights and Willingness to Pay for Attributes: NZ Wine in California, USA
June 2018
To achieve greater value in global markets, New Zealand can increase its understanding of our international customers’ demands for products from New Zealand’s land and water. This study is one of 4 reports assessing consumer behaviour and preferences in market, including consumer use of media and technology. This report focuses on wine consumers in California.
AERU Research Report No. 349
1412 KB | Adobe Acrobat PDF File