Creating Value for New Zealand Agri-food Exports: Moving from supply chains to value chains

This Research Briefing presents results of research that identifies nine key elements of successful agri-food value chains from New Zealand. The research team worked with four private sector enterprises who were engaged in creating a new value chain for a land-based product sourced from New Zealand. This work produced a final list of nine key characteristics:
1. Collective values
2. Consumer focus
3. Product quality
4. Chain leadership
5. Value co-creation
6. Information
7. Incentives
8. Scale
9. Risk

Further work organised these key characteristics into a diagram that we are calling the Value Chain Compass.

The Value Chain Compass offers a guide for enterprises wanting to create a new value chain, or to transform an existing supply chain into a value chain.