November 02, 2023
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Online tool to access and analyse results of a survey of kiwifruit consumers in Shanghai about their consumer behaviour, preferences, technology use, understanding of Māori enterprise, and country of origin preferences.
Source: Consumer insights and willingness to pay for attributes: Kiwifruit in Shanghai, China. Tait, Peter R.; Rutherford, Paul; Driver, Tim; Li, Xuedong; Saunders, Caroline M.; Dalziel, Paul C.; Guenther, M. (Lincoln University. AERU, 2018-06)