Connecting Food Producers and Consumers

How can the research be used? Ka pēhea e whai take ai te rangahau?

• Do farmers perceive good farming practice differently from consumers and citizens in Aotearoa? Aligning the perceptions and practices of ‘good farming’ may be key to community approval or acceptance (social licence to operate) of different farm sectors and farm types.
• This research project will explore new ways to connect producers, consumers, and citizens to constructively discuss, negotiate, share and communicate good farming practices. It will also consider where this should happen. Some spaces and places are likely to be better suited to building meaningful relationships than others, such as the peri-urban zones just outside cities.
• Research partners Open Farms, Thriving Southland and Quorum Sense will help develop, identify and test new practices and initiatives to strengthen relationships between producers and consumers, locally, regionally and nationally.